Founded and directed by Laura Hatton, Heartland to Holyland™ is a formally registered Indiana entity designed to professionalize and expand collaboration between Indiana and Israel across business, media, and civic sectors.

The initiative operates through two coordinated divisions: HH Strategies, focused on narrative strategy and visibility, and HH Travel: The Concierge Corridor™, which provides a secure, structured, and strategic framework for delegations, travel, and exchange.

Under Hatton’s leadership, Heartland to Holyland™ is establishing itself as a trusted platform for structured engagement — positioning Indiana to become a credible and consistent partner to Israel’s innovation ecosystem. The organization is defining an operational standard that merges relationship-building with measurable outcomes, equipping leaders and institutions to build meaningful international partnerships with confidence and clarity.

At its core, Heartland to Holyland reflects a belief that diplomacy begins with people, and that enduring partnership is built where integrity and innovation meet. By aligning Indiana’s reliability with Israel’s creativity, the initiative defines a new operational standard for safe, strategic exchange — ensuring that trust not only travels, but leads.